In a number of movie magazines in the 30's, Maybelline took back and inside back covers to promote their eyelash darkener and companion products. That they use the word "allure" in most of the ads, makes it a perfect fit for this blog.
And, it may be just me, but the Maybellinettes all have eyes that look like Venus Flytraps, snaring whoever gazes in their direction. That is how it should work, right?

Picture Play - Back Cover April 1932

Motion Picture Classic - Inside Back May 1930

Screen Secrets - Back Cover Sept 1930

Screen Play - Back Cover April 1934

Silver Screen - Inside Back Cover March 1931

Hollywood - Back Cover April 1933
Click to enlarge the images.
3 comments:
These are absolutely beautiful. I really enjoy your blog! I'm so glad you mentioned it to me, I've been having a great time going through archives.
My favourites:
Second from top: The eyeshadow lady looks a bit like Camilla Horn, I think!
Number four: What a truly amazing difference! Hehe... I did a drawing on this same theme once, a lady who paints on her entire face, inspired by a very blonde friend of mine. Still, I think she's cute without the makeup, too...
And the last one: The see-through effect! I have to practise drawing lace and such things a lot more. Thanks for the inspiration!
pure love!
last one is so cute!
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